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jonesboro occasions' ultimate holiday shopping spree
by Audrey Poff

To highlight the importance of shopping locally, Occasions is sponsoring a new contest in an effort to get more people to kick off the holiday shopping season by supporting locally owned businesses.

Dollars spent at local establishments create a multiplier effect in the local economy, meaning that from each dollar spent at a local independent merchant, it is estimated that three or more times as much typically goes back into the local economy compared to a dollar spent at a chain-owned business.

Independent local businesses also employ a variety of supporting services from the local community. They hire sign makers, accountants, computer consultants, designers, contractors and others, investing more dollars into the local economy. In addition, these independent businesses are the ones who support local organizations that benefit the community. For example, imagine sending a student to a big box store to sell an ad for a school athletic program or theater playbill.

Jonesboro is fortunate to have a multitude of independent merchants who continuously give back to the community. I love being able to pull up in front of a locally owned store, walk in and visit with people I know, and find something unique for a friend, relative, or perhaps if I’m without my kids, something for me!

If you love shopping in Jonesboro, you will love Jonesboro Occasions’ Ultimate Holiday Shopping Spree. One lucky winner will receive five $100 gift certificates to shop at any of the advertisers participating in the Save the Date: Christmas Open House special section published in this issue. Registration boxes will be located at each of our Save the Date advertisers during their Christmas open house. The winner and five of their friends will also receive an afternoon of shopping at participating businesses with members of the Occasions staff in a fabulous limo provided by Crown Limousine of Northeast Arkansas. (*Certain rules and restrictions apply.)

Let the holiday shopping begin! Support the advertisers who support your community