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The Main Event: Showcasing Downtown Jonesboro
by Emily Merrell, photo submitted

Downtown Jonesboro Association, led by Executive Director Lindsey Wingo, is dedicated to helping the city’s downtown community reach its fullest potential as a destination for anyone interested in food, art, fashion, fun or local business. Part of that effort includes new opportunities and events, such as the inaugural “The Main Event” luncheon later this month.

On Feb. 21, Downtown Jonesboro Association (DJA) will host The Main Event to highlight downtown restaurants and preview its plans for 2019. The Main Event will also provide an opportunity to showcase its venue, The Glass Factory, which is yet another addition to what Downtown Jonesboro has to offer.

The luncheon’s keynote speaker will be Ben Muldrow, a community branding and marketing expert. Muldrow has spent the last 15 years assisting 500 communities across 38 states develop identities that attract investors. The Main Event is sponsored by Iberia Bank, St. Bernards Healthcare and Jonesboro A&P.

Why do you believe it’s important for DJA to host The Main Event? Wingo: Jonesboro needs an event like The Main Event in order to inform the Jonesboro community of the progression taking place in our downtown area. A vibrant downtown truly benefits the entire community.

What do you hope to accomplish with this event?
Wingo: With The Main Event, we hope to highlight what Downtown Jonesboro Association’s plans are for the upcoming year. We also want to continue to establish partners in order to grow our downtown, making our city and region a better place for all who live here.

What project, event or initiative of DJA’s were you the most proud of in 2018? Wingo: Our lighting project was a wonderful addition to our downtown. This project both beautified our streets, as well as provided more light for nighttime visitors and residents. In conjunction with the city, we added pedestrian signs, which also enhanced downtown safety. We distributed $5,000 in facade grants to downtown businesses. We added new DJA events last year, too, such as Oasis Arts Festival, The Downtown Slam, Yoga with a Twist and Downtown A-State Block Parties. We are extremely proud of our new partnership with Arkansas State University. We also love working with Mayor Perrin and the City of Jonesboro to put all of our ideas into action. Each week, we text out calendars that inform our downtowners what is happening each day. Those interested may sign up for our text blasts and follow us on our social media accounts to be notified of what is going on downtown.

What is DJA’s biggest goal for 2019? Wingo: Our Downtown Partnership Program is our largest goal for 2019. This partnership includes different investment levels and has multiple benefits, including several types of promotion, network and sponsorship opportunities.

DJA will be previewing its plans for 2019 at The Main Event, but can you provide an exclusive sneak peek for our readers? Wingo: We have a couple of exciting mural projects and new events planned for 2019. We are constantly working to make Downtown Jonesboro a destination for everyone to enjoy. Stay tuned!

Can you tell me more about The Main Event’s venue, The Glass Factory? Wingo: The Glass Factory is an amazing new addition to our downtown community; (it is) owned and operated by Mat and Heather Clark of Innovative Investments LLC. Formerly known as Martin Glass Company, The Glass Factory is a 6,500-square-foot industrial-themed event venue. We are excited to have this event venue downtown, bringing in weddings, parties and more to our community.

The Main Event will take place Feb. 21 at 11:30 a.m. at The Glass Factory, 313 W. Huntington Ave. Tickets are $75 per person or $500 for a table of eight. Order tickets by calling or texting DJA at (870) 919-6176 or email info@downtownjonesboro.com.