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Making Holiday Shopping Merry & Bright
by Audrey Hanes, photography by Kayla Broadway

A recent addition to Jonesboro’s holiday shopping repertoire will offer a wide variety of goods from many local businesses, artists and entrepreneurs. Located alongside Enhancements Boutique and Enhancements Salon & Spa, The Shoppes at Evergreen Pop-Up Market will introduce a new way to shop local.

The driving force behind The Shoppes at Evergreen Pop-Up Market is Cathy Nutt, along with the enthusiastic support of Enhancements Boutique owners Susie Turney and Lisa Davis and Enhancements Salon & Spa owner Jennifer Wilson. Nutt, a hairstylist at the salon, recently moved back to Jonesboro and thought that one of the open spaces at Enhancements’ new building could be used to house a variety of local businesses, entrepreneurs and artists.

The Enhancements owners purchased their new building, located on Bernard Street, in August 2018.

“We didn’t plan to buy a space, it just sort of worked out,” said Turney. “This has given us a new lease on the life of the business. It’s roomy and beautiful.”

The boutique and salon and spa each occupy a 2,500-square-foot suite, and with three 1,500-square-foot spaces left, Nutt saw the opportunity for a pop-up shop to occupy one of the open suites. A pop-up shop, which is typically described as a short-term, temporary retail event, is an idea that Nutt and Wilson were both familiar with and excited to try.

“I consider myself the consultant in this endeavor; I consult for start-up businesses, and this was the perfect start-up for Jennifer and Susie and Jonesboro,” said Nutt, who is also a commercial real estate adviser specializing in investments with Keller Williams in Oklahoma City. “So far, everyone is having a lot of fun with it. When I first started talking to Jennifer about it, they had extra space, and we thought the interest could be there. I started making calls, and after about 50 calls, we had 20 vendors. Now that it’s established though, potential new vendors come to us.

“I think pop-up shops are the future of retail. Brick and mortar malls are going away. People want personal service and people they know. We have 20 vendors under one roof. It’s more convenient.”

Nutt is also an entrepreneur herself, having owned and sold several businesses. She and her sister, Pat Prigmore, started Haughty Mae’s Chocolate in 2011 and are renting one of the booths at The Shoppes at Evergreen for their business.

“We are Choctaw Indian, and our nation claims the original recipe hundreds of years ago,” she said. “Our mom made the very best chocolate gravy and pies in the world. We decided to perfect that recipe, pulverize the mix and package and market the mix. The pulverizing makes it easy for others to do. It never lumps, cooks fast and is the same every time. Our exclusive restaurant, Fat City, serves it daily. Tom Fielder, (Fat City’s) owner/operator, says it is his number one catered breakfast item. I sell hundreds of pies, too.”

Other retailers and entrepreneurs at The Shoppes at Evergreen include Southern Soy Accents, aromatic soy candles by Chrystal and Stan Warner of Marion; ForWynnLizzie, clothing, jewelry and accessories from Paula Raffo; Enhancements’s Lisa Davis, art by Bailey Harguess; Jan Bennett’s second location of Bennett’s Flowers; Logo’s Land, Logan Nutt’s upscale Ebay store; Je’Carde’, custom wreaths and live plants decorated for the holidays; Art by Lori, oil and acrylic paintings; Byrd’s House door hangers; Anastasia’s, accessories, furniture and clothing from Johnny Was; Linda Wofford’s second location of The Everyday Chef; Mrs. Angie’s Honey by Angie Mason; Bellamy’s Charm, children’s clothing by Morgan Terrell; Delta Charm, children’s toys, adult clothing and gifts from Ashley Drace; aDORAbles, Dora Eddings’s monogrammed clothing; Luv my Art, Sandra Rohrbach’s acrylic and oil paintings; Jolly Creations, Christmas ornaments and paintings; Courtney French’s refinished furniture; assorted items by GIGI'S BLESSINGS; and Toys and Gifts, new toys on closeout that are 40 percent off. Coming soon is The Round Table, Betsy Smith and Chad Golden’s Christmas items and unique décor.

“We have some who have established businesses already, so this serves as a second location without a high rent and long lease,” said Nutt. “And we have so many people who have their own business but didn’t have a storefront. It allowed all these people to put their product out there and give them a chance.

“… So far, we are very happy. It’s been extremely successful. It has empowered people to get out there.”

The location is also convenient for Enhancement’s current customers and clients.

“(They) can buy clothes and get their hair done and then go pick up a baby shower gift or a grab-and-go floral arrangement,” said Wilson. “… People will come get their makeup or hair done, and then they’ll pop over. They love to stop by and get so many different things under one roof.”

The salon and spa owner says that while they originally planned to be open October through December or January on Thursday through Sunday, there is the potential to make the pop-up shops a year-round offering based on early success.

The Shoppes at Evergreen Pop-Up Market, located at 2401 Bernard St., Suite 3, are open Thursday and Friday from 11 a.m. to 5:30 p.m., Saturday from 10 a.m. to 5 p.m. and Sunday from 1-4 p.m. For more information, call (405) 446-1876 or find The Shoppes at Evergreen Pop Up Market on Facebook.